Christmas -outside of its religious context- is a humbling reminder of plenty. All year your closest family, friends, and coworkers will tell you what they can't afford or why they can't support your business, concept or non-profit endeavor. Truth is they can afford to support your dreams, business, or concept - they just don't believe in them. Don't take offense to this. It's just a friendly reminder that you have to grind harder, think bigger, remain steadfast in your personal beliefs.
For those that did support you, thank them! Thank them for their beliefs in you, your concept and your purpose. You may not be in a position to provide those who supported with a monetary reward so do the next best thing, a genuine thank you. A thank you for what they offered and not what you believe they could've given.
Don't get me wrong, lack of support will be frustrating, but it should never derail you. Many will use it as motivation to reach a goal then spiteful rub success in the faces of those who didn't initially support. Avoid that. False motivation is not sustainable. Authentic pursuits are!
So as we close the holiday season, take time to reflect on your effort and who you will need to surround yourself with to reach the success you desire. Your progression toward your pursuit will yield the necessary resources from the most unlikely sources. Embrace the hardships that come with your journey. Just don't lose faith in yourself along the way!